Marketing and Events Manager at Ski The East

 

Williston, VT

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August 2016-June 2018

 

Responsibilities:

 

• Be the voice of Eastern Skiing.

• Create, curate, manage, posting, and brand interface with all social media accounts.

• Create and keep up with social calendar, daily posting, customer interaction, and keeping the stoked level at an all time high.

• Produce and execute all STE live events.

• Manage all details from branding, prizing, awards, and event production. (Average 8 events per year)

• Create and implement all marketing efforts of the brand alongside digital content coordinator. Some specifics included:

• Create, execute and distribute all content across multiple platforms. (Facebook, Instagram, Twitter)

• Track and adjust based on metrics. (Sprout Social)

• Produce photo and video shoots.  

• Hire photographers, pick locations,  organize marketing materials, and cast and hire models for all shoots and campaigns.

• Work closely with Production Manager shooting ski content with the branded STE team.  Help with shot selection, set up and capture the excitement, the fun, the vibe via social media.

• Studio photography and lifestyle photography.  

• Post photography work. (Photoshop, Illustrator)

• Manage Website content. (Wordpress, Shopify)

• Web manager of ecommerce.  Helped expand STE’s online commerce system including work with shopify, amazon, and STE website.

• Help manage release, look, timing of three web series. (Two ski, One Weather)

• Upload, copy, screen grabs, exporting, and managing release for all that ski porn.

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Social Media and Marketing Coordinator / Guest Pro Host at Windells Camp

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Welches, Oregon

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June 2016-August 2016

 

Responsibilities:

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• Be the voice of camp.

• Social media management, daily posts, replying to comments and messages

• Create and implement brand voice for camp, keeping brand consistencies. 

• Write and create session recaps for major ski news outlet sites. (Newschoolers, Zapskis, etc.)

• Website content management in association with web managers

• Ski, enjoy, and communicate the stoke via social channels

• Coordinate travel, leisure and hype levels of the weekly visiting pro skiers.

• Make sure their interaction with campers is what it should be, the best week of their lives!

 

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Events Coordinator, Killington/Pico Resorts LLC.

 

Killington, VT

 

September 2014- Spring 2016

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Responsibilities

 

• Set up, take down, optimizing branding of sponsors

• Running the event itself

• Coordinate between the marketing department, mountain-operations and the clients on all on-mountain events

• Work alongside social media and brand team to capture key moments to best communicate the event and provide optimal sponsor exposure 

 

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Shop Rider/ Ski Tuner/Retail Specialist at First Stop Board Barn

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Killington, VT

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Winter 2013-2017

 

Responsibilities:

 

• Greeting customers and listened to their needs and desires

• Customer interface for rentals, purchases, or a friendly ear.

• Mounting, tuning, ski repair.

• Knowledge on ski technology, apparel, outerwear, skis and boots.

 

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Unleashed Freeski Camp Coach / Ski Instructor

Killington Resort, Killington, VT

December-March  2014

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Activities Counselor / Coordinator 

Woodward Tahoe

Lake Tahoe, CA

May-July 2015

 

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White Water kayak Instructor / Professional Paddle-Bum at Paddler Co-op

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Palmer Rapids, Ontario, Canada

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Summers of 2007-2013

 

Responsibilities:

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• Professional Whitewater instruction for all ages and abilities.

• Design, run and teach the KidActive day camp.

• Make sure it was consistently ONLY about whitewater, games, activities, and heavy amounts of love for the outdoors.